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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                    w w w . n o r e k l a w . c o m



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Patent vs Trade Secret
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Work For Hire






No Patent Protection for Business Strategies

There typically is no patent protection potential for business-strategy ideas such as X company buying a Y company, or Z company running a W ad campaign.


  • Patents protect useful inventions (including business methods) that are new and non-obvious in comparison to what is already known.

  • A company buying another company is a known process because it has been done before, and the selection of a specific company buying a specific type of company is typically considered a matter of choice which adds no patentable weight to a known process.

  • A company running an ad campaign is a known process because it has been done before, and the selection of a specific company running a certain type of ad campaign is typically considered a matter of choice which adds no patentable weight to a known process.

  • A specific ad campaign itself, however, might itself be patentable if it is both new and non-obvious given the known ad campaigns Ė and the non-obvious standard will be a challenge to meet here.

Or donít try to run someone elseís company?  Maybe, maybe not:

  • Business brokers routinely push ideas (reasons) for buying and selling businesses to businesses.

  • Business consultants routinely create business-strategy ideas, including buying and selling businesses.

  • Advertising companies routinely create proposals for types of ad campaigns.

  • Each earns their fees at least partly in selling their ideas.

What if you are none of these but think you have a block-buster idea?

  • Difficult, at best.

  • Many, if not most, companies refuse to accept outsider ideas except under non-confidentiality agreements - no money without patent protection.

  • Company without such protective policies are risking costly litigation.


  • A career in business brokering, consulting or advertising?

  • A business of your own?

other topics - about patents, patents vs trade secrets, corporate patent applications, entry-level patent applications, patent it or not, patent ready, patent myths

questions, inquiries - contact the firm (all contact modes) or call 312.419.8055

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The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm


Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright © 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.