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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                             w w w . n o r e k l a w . c o m  



Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Trademark Consultations
On-Line Order Searches





Trademark Internet Issues

  • The Internet, and the computers that drive it, ushered in a surge of trademark uses and abuses.

  • Although the duality of domain names (that they function both as Internet addresses and as trademarks - more) is now recognized, similar issues still linger.  Search-engine search-term auctions remain an intellectual property frontier.

  • Trademark laws protect both the trademark owner and protect consumers from marketplace confusion.  The Internet marketplace and consumer expectations, however, are seldom static.  Measuring the potential for confusion in a dynamic milieu is not easy.

  • The Internet's new-business streams run so fast that they leave many industrious folks out there without a sound understanding of how to select, use or protect their marks.

other topics - trademark myths, naming and branding, oppositions, trademark searches, trademark registrations, domain names, slogans


questions, inquiries - contact the firm (all contact modes) or call 312.419.8055



The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm


Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.