Trademark Internet Issues
The Internet, and the computers that drive it, ushered
in a surge of
trademark uses and abuses.
duality of domain names (that they function both as
and as trademarks - more) is now recognized, similar issues still linger.
Search-engine search-term auctions remain an intellectual property
Trademark laws protect both the trademark
owner and protect consumers from
marketplace confusion. The Internet marketplace and consumer
expectations, however, are seldom static. Measuring the potential for
confusion in a dynamic milieu is
The Internet's new-business streams run so fast that
they leave many industrious folks out there without a sound understanding of
how to select, use
or protect their marks.
other topics - trademark
myths, naming and branding,
domain names, slogans
contact the firm
(all contact modes)
or call 312.419.8055