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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

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Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

   

 

 

 

More on Trademarks - Pre-Filing Issues

Trademarks --  Your registration will be only as valuable as the professionalism of the attorney who handles the pre-filing issues.  Whether or not there are obvious conflicts is not the only serious pre-filing issue.

Trademark selection and protection is rather counter-intuitive.  Without pre-filing professional input, you are making a significant investment in a trademark without knowing:

    1.    The extent to which the trademark is available and will be defensible.  Is the trademark confusingly similar to prior marks?  Is registration a possibility?  Will the registration provide the scope of protection that you assume will be yours?

    2.    The best registration format for your trademark.  A registration can be sought for a trademark in standard character form, stylized or in a logo.  Which is best for you and your trademark?  Many, if not most, will fail to select the best format.  Trademark law is very counter-intuitive, and other issues are not considered.

    3.    Whether the way you use, or plan to use, the trademark is sufficient.  Trademark rights ultimately stem from commercial use.  No one can "buy" a trademark.  The way you use your trademark can make or break the trademark rights you expect to have.

    4.    Whether you are filing into a pack of trouble.  There are scams out there, and some of the scammers use the USPTO and even the federal courts to accomplish their scams.  The ones I have seen will have cost thousands to get out of, because their trademark use had started. A pre-filing search without watching for unusual USPTO activity in the area can turn into a tragedy. 

    5.    The best application format.  A registration can be filed as a use-based or intent-to-use application.  The choice between one or the other is not as obvious as it may appear.  A belief that the trademark has been used can be incorrect.  Whether the kind of 'use' required has been realized should be checked to confirm the conclusion is correct.  If it is wrong, even innocently, the whole registration process can be wasted.  And there may be advantages to using one format over the other when the option is available.

    6.    Which products and/or services should be claimed.  The registration process can well become more costly if the issues of what is being sold now, and what might be sold in the future, are not considered before the registration application is filed.

Catching the problem areas before they become a problem can be uncomplicated
if your registration is handled by a professional in a professional manner.
 

other topics - naming and branding, oppositions, trademark searches, trademark registrations, domain names, slogans, trademark or patent it

questions, inquiries - contact the firm (all modes) or call 312.419.8055

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The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.