It is better to register a logo, or the
words in a special font style, rather than just the plain words – wrong -
Registration of the words in standard
character form usually provides broader protection.
Protecting the words is normally more important than
Registering the words in standard character form
permits changes to the font style without re-registration.
Infringement is avoided if a word is
misspelled or used with different graphics – probably wrong -
Spelling variations, including misspellings,
are unlikely to side-step confusing similarity, particularly if the
meaning and pronunciation has not changed.
Spelling variants are usually considered
equivalents in trademark law.
If a mark is likely to be confused with
another's in the marketplace, infringement probably (but not always)
A telephone number or address following the
trademark is acceptable - wrong -
If it is followed by a telephone number or
address or email address, it is a trade name, not a trademark.
A trade name identifies a business, and a
business has a telephone number, address, etc.
A trademark is a brand name, and has no telephone
number, address, etc.
The same words can be used both as a trademark
and as a trade name, but never as both as the same time.
Trade name use will not support a trademark
other topics -
naming and branding,
domain names, slogans,
contact the firm
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or call 312.419.8055