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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                             w w w . n o r e k l a w . c o m  



TM Searches - Basic
On-Line Order Searches
TM Searches - Corporate
TM Registrations - Standard
TM Stand. Registration Order
TM Registrations - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
Why Protect a Trademark
About Trademarks
More on Trademarks
Names as Trademarks
Domain Names as Trademarks
Slogans as Trademarks
Naming & Branding
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
Trademark Consultations




Trademark Myths and Misunderstandings

It is better to register a logo, or the words in a special font style, rather than just the plain words wrong -

  • Registration of the words in standard character form usually provides broader protection.

  • Protecting the words is normally more important than graphics.

  • Registering the words in standard character form permits changes to the font style without re-registration.

Infringement is avoided if a word is misspelled or used with different graphics probably wrong -

  • Spelling variations, including misspellings, are unlikely to side-step confusing similarity, particularly if the meaning and pronunciation has not changed.

  • Spelling variants are usually considered equivalents in trademark law.

  • If a mark is likely to be confused with another's in the marketplace, infringement probably (but not always) exists.

A telephone number or address following the trademark is acceptable - wrong -

  • If it is followed by a telephone number or address or email address, it is a trade name, not a trademark.

  • A trade name identifies a business, and a business has a telephone number, address, etc.

  • A trademark is a brand name, and has no telephone number, address, etc.

  • The same words can be used both as a trademark and as a trade name, but never as both as the same time.

  • Trade name use will not support a trademark registration.

other topics - trademark weight, naming and branding, oppositions, trademark searches, trademark registrations, domain names, slogans, patent myths, copyright myths

questions, inquiries - contact the firm (all contact modes) or call 312.419.8055



The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm


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Copyright 2004 - 2015 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.