Merging Naming & Branding with
It's all in the name.
- the opposite of trademark-incapable. If incapable, it can't
be protected under the trademark laws.
Naming & Branding - Its all
in the name. It is the first image you display the world.
Make your mark - make it right - and make it capable.
Informative names/brands are
almost everyone's first choice.
The "Paint Shop" shops and the "Fun Party Supplies" of
At best approaching incapable. Some will be incapable.
Do you really need to explicitly communicate what you sell through your
name or brand?
Can't you put the information after your name or brand?
Think about it.
Unique. Possibly a
Possibly words suggesting an image of the value received.
Or totally unrelated words or non-words.
Communicating what is being sold will require more effort.
But the name or brand will be distinctive, and capable.
Value in the name or brand should offset the effort.
Reliability by putting your
personal integrity behind it.
That means your surname.
Surnames are neither informative nor distinctive.
The demonstration of personal commitment might hold greater value.
Does your business depend on an expression of personal commitment?
If personal commitment not primary, skip this choice.
Homey and reliable.
That means your first name.
First names are neither informative nor distinctive.
The demonstration of personal, home-spun involvement might hold greater
Does your business depend on an expressional of personal involvement?
If personal involvement is not primary, skip this choice.
make it right - make it capable - do it for starters
Trademark & related legal services from The Law Office of Joan I. Norek
other topics -
naming and branding,
domain names, slogans
contact the firm
(all contact modes)
or call 312.419.8055