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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                             w w w . n o r e k l a w . c o m  
 
 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

 

 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

   

 

 


Naming & Branding

Merging Naming & Branding with Trademark-Capable
It's all in the name.

Trademark-Capable - the opposite of trademark-incapable.  If incapable, it can't be protected under the trademark laws.

Naming & Branding - Its all in the name.  It is the first image you display the world.

Make your mark - make it right - and make it capable.

Informative
Informative names/brands are almost everyone's first choice.
The "Paint Shop" shops and the "Fun Party Supplies" of the world.
At best approaching incapable.  Some will be incapable.
Do you really need to explicitly communicate what you sell through your name or brand?
Can't you put the information after your name or brand?
Think about it. 

Distinctive

Reliable

Unique.  Possibly a whisper suggestion.
Possibly words suggesting an image of the value received.
 Or totally unrelated words or non-words.
Communicating what is being sold will require more effort.
But the name or brand will be distinctive, and capable.
Value in the name or brand should offset the effort. 

Reliability by putting your personal integrity behind it.
That means your surname.
Surnames are neither informative nor distinctive.
The demonstration of personal commitment might hold greater value.
Does your business depend on an expression of personal commitment?
If personal commitment not primary, skip this choice.

Homey
Homey and reliable.
That means your first name.
First names are neither informative nor distinctive.
The demonstration of personal, home-spun involvement might hold greater value.
Does your business depend on an expressional of personal involvement?
If personal involvement is not primary, skip this choice.
   

make it right - make it capable - do it for starters
 

Trademark & related legal services from The Law Office of Joan I. Norek

other topics - trademark myths, naming and branding, oppositions, trademark searches, trademark registrations, domain names, slogans


questions, inquiries - contact the firm (all contact modes) or call 312.419.8055

 

 
       


The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.