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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                             w w w . n o r e k l a w . c o m  
 
 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

   

 

 


Standard Trademark Registration Pre-Filing Assessment


The Firm's corporate trademark registration filing program for word marks (brand names), logos and composites includes a pre-filing assessment that looks at:

1.    How the mark is (or will be) used?  Is the trademark displayed on the products and/or the packaging?  Is the service mark displayed on promotional material for services?

2.    Should the manner of use be upgraded?  Are the TM trademark symbol, or the SM service mark symbol, displayed after the mark?  Are the words of a word mark distinguished from neighboring text by font style and/or font size?  Is sufficient and consistent repetition seen?

3.    Should the manner of use be corrected?  Is there confusion between the trademark and the trade name?  Is a wrong symbol being used?   

4.    When and where has the mark been used (or will be used)?  Has there been actual commercial use of the mark, and if not, when is use expected to commence?  Where has the mark been used, and if insufficient for federal registration, what use expansion is expected? 

5.    What products/services are to be claimed?  What are the products/services on which the mark is, or will be, used?  How many International Classes do the products/services fall?  Is an ITU application advisable to capture protection ahead of use?  Is a cost-efficiency narrowing of the protection a possibility?

6.    How should the mark be presented for registration?  Is a standard character claim available?  Are the words divisible from graphic elements with which it is used?  Should more than one registration application be filed?

7.    Is the mark available?  Are there conflicting federal registrations or pending registration applications?  Are there conflicting marks or usages seen in the marketplace?

8.    Is the mark protectible?  Is the mark descriptive of the product/service, or components thereof, or attributes thereof, and if so, to what degree?  Is the mark prohibitively misdescriptive?  Are there generic or descriptive usages of the mark in the marketplace.  Is there any other reason the mark is incapable of functioning as a trademark? 

Don't Fly Blindly - It's Your Trademark - Handle with Care

other topics - registration process outline, registration details & costs, about registrations, order trademark search, domain names, slogans

 

questions, inquiries - contact the firm (all contact modes) or call 312.419.8055
 

 
       


The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.