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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                    w w w . n o r e k l a w . c o m

       

 

Copyrights

Copyright Directory
About Copyrights
Who Protects Copyrights
Copyright Myths
Copyright Internet Issues
About Registrations
Copyright Consultations
Registrations & Searches
Hyperlinking
Musical Groups
No Idea Protection
No Use Control
Self-Publishing
Slogans
Idea Theft
Work For Hire

This-or-That Pages

Copyright vs Patent
Patent-it-or-Not
Patent or Trademark It
Patent or Trade Secret It
Trade Secrets after Patent Filing
Provisional vs Non-provisional

Copyrights

Copyright Directory
About Copyrights
Who Protects Copyrights
Copyright Myths
Copyright Internet Issues
About Registrations
Copyright Consultations
Registrations & Searches
Hyperlinking
Musical Groups
No Idea Protection
No Use Control
Self-Publishing
Slogans
Idea Theft
Work For Hire

 

 

 

 

Getting Published - Self-Publishing


Trends in the book industry

  • one 2005 industry study reported a decline of 40 million books sold in 2004

  • another 2005 industry survey reported a 12 percent increase in new releases in 2004 over 2003

  • a sales decline coupled with a new-release up-tick means greater publishing risk

Harsh facts on book publishing

(data from Wall Street Journal's 8/29/2006 "Small Talk" column and 11/13/2007 Marketplace article)

  • per-book copies sold - less than 99 common, 500 average, more than 5,000 seldom

  • self-publishing can run to $10,000, even to $40,000, in costs

  • self-publishing can run to 2,500 hours of time investment

  • novels usually need heavy marketing and hype to succeed

  • retailers (on-line and otherwise) pocket more than 50% of sales price

  • might never reach retailers at all unless you have a distributor

  • a realistic first-printing volume will increase costs, possibly pushing retail prices to unrealistic levels

  • do the math (lots of room to fail here)

Self-publishing systems

  • author funds the publishing

  • author funds the marketing and shipping or takes on these responsibilities

  • risk of a bomb is solely on author

It isn't easy - tale of one not-unsophisticated savvy self-publisher

  • had a unique book

  • had high recommendations

  • had a class website

  • had shelf-space at Borders

  • recently gave up the effort - too much time, too little sales

  • no recouping the outlay, much less seeing a profit

Caution - the Internet's great access to the marketplace does not erase the room for failure.

more topics - trademark internet issues, domain names, hyperlinking, patent it or not, naming and branding

questions, inquiries - contact the firm (all contact modes) or call 312.419.8055

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The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.