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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

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Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

 

   

 

 


Trademark Weight

what it is, what it does

Trademark weight influences trademark determinations.  When a a feature or attribute of a trademark has trademark weight, it is significant or consequential in the determination of issues such as:

  • Likelihood of confusion with another trademark,

  • Whether a trademark is descriptive

  • Whether a trademark is generic

  • Whether a trademark is geographic

These determinations can be crucial for federal registration, infringement analysis, etc.


If a trademark feature or attribute has a respectable degree of trademark weight, it is considered in the analysis.  If a feature or attribute has a little to no trademark weight, it is ignored.


Spelling Variants/Short Forms Accorded No Trademark Weight

  • A spelling variant, such as "EZEE" for "Easy", or short form, such as "Specs" for "Spectacles" or eye glasses, is accorded no trademark weight -- it is ignored (treated as equivalent to the original) when determining issues such as descriptiveness, likelihood of confusion and the like.

  • In other words, if the trademark in any spelling or word form is generic, descriptive, too close to another trademark, ...., the spelling variant or short form will not cure the infirmity.

Generic Addition Accorded No Trademark Weight

  • Generic addition, such as the "Chicago Attorney" in "Venue Chicago Attorney" or "Paint Store" in "Verve Paint Store", is accorded no trademark weight -- it is ignored when determining issues such as descriptiveness, likelihood of confusion and the like.

  • In other words, if the word without generic addition - such as "Venue" or "Verve" is generic, descriptive, too close to another trademark, ...., the generic addition will not cure the infirmity.


TLDs Accorded No Trademark Weight

  • The TLD part of the mark is accorded no trademark weight, -- it is ignored when determining issues such as descriptiveness, likelihood of confusion and the like.

  • In other words, if the domain name is generic, descriptive, too close to another trademark, ...., the .com, .org, .net (etc.) will not cure the infirmity.

  • Exception, still hypothetical, is a .com or whatever that creates a composite sufficiently more distinctive in commercial impression than its separate parts (via incongruity, double entendre etc.).


Word Strings Accorded No Trademark Weight

  • Word stringing, such as "chicagoattorney" or "paintstore", is accorded no trademark weight -- it is ignored when determining issues such as descriptiveness, likelihood of confusion and the like.

  • In other words, if the phrase without word stringing - such as "Chicago attorney" or "paint store" is generic, descriptive, too close to another trademark, ...., the word stringing will not cure the infirmity.


Not every trademark "twist" - spelling/grammar distortion - will relieve a poor trademark choice.  Many "twists" will be deemed the equivalent of the "untwisted".  A professional evaluation is recommended before you proceed.


other topics - naming and branding, oppositions, trademark searches, trademark registrations, domain names, slogans
, patent myths, copyright myths


questions, inquiries - contact the firm (all contact modes) or call 312.419.8055
 

 

 
       


The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.