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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                             w w w . n o r e k l a w . c o m  
 
 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

 

 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

   

 

 


About Trademarks

what they are, what they protect

A trademark ("mark") is a word or words, or symbol or graphic design, or combinations of these elements that designate the source of products (goods) its a brand name or logo.

Trademarks are displayed on the products and/or the packaging.  A service mark is a mark used for services.

Trademark rights provide protection against unauthorized use of a confusingly similar mark.

Trademark rights are created by commercial use of the trademark.  The trademark symbol, or the  SM service mark symbol, should be displayed after unregistered marks.  Word marks should also be distinguished from neighboring text by a different font style and/or font size.

Federal registration enhances the protections given to the trademark rights created by proper use.  The registration symbol should be displayed after federally registered marks

The registration symbol should never be displayed after marks that are not federally registered.

A generic term for the product or service sold is not eligible for registration or protection.

Words that describe the product or service, or a feature thereof, or an ingredient therein, are not eligible for registration on the Principal Register until secondary meaning has attached to mark (words recognized by consumers as a brand name, rather than a descriptor).

other topics - more on trademarks, trademark searches, trademark registrations, domain names, slogans, names as trademarks, IP symbols, naming and branding

 

Trade Names

Trade names are business names, whether a corporation, partnership, sole proprietorship, or other.

Trade name protection is similar to trademark protection, except trade names are not registered and no symbols are used.

 

Unfair Competition & Section 43(a) Actions

Unfair competition protects against unfair business practices, including (but not limited to) trademark and trade name infringements.

Section 43(a) of the Lanham Action, 15 U.S.C. 1125(a)(1), provides federal protection against infringement of unregistered marks and trade names and many other forms of unfair competition.

 

Resources

 

other topics - trademark myths, naming and branding, oppositions, trademark searches, trademark registrations, slogans


questions, inquiries
- contact the firm (all contact modes) or call 312.419.0855

 

 
       


The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.