Why to Protect Your Trademark
Some of the whys:
Questions to consider:
why did you select the trademark?
do you like the trademark?
does the trademark add value?
does the trademark impact the bottom line?
A trademark is a product-source
or service-source identifier. It’s a brand name or logo. It’s what the people
who are or might become your customers/clients remember, hopefully.
A trademark is the handle
steering folks to your products, your services, your business.
If your trademark was well
selected, it has that something special –
it sets the right tone
it is remembered
it is repeated.
If so, the trademark works and
is one of your primary marketing and selling tools. Lose the trademark and
you lose the value and bottom-line impact.
To keep your clientele:
to keep them finding you when they search for the
to keep them from following the trademark
to keep them recognizing something unique in the
To keep your trademark
To keep your business good will
trademark loss leads to perception of business
trashed trademarks foul your business
good will advantages convert to bad will
If the trademark means nothing
to your business, why protect is a good question. If the business is
succeeding, go back to the top and reread.
other topics –
internet trademark issues
more topics -
quick cost guide,
naming and branding,
trademark searches, slogans
contact the firm
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or call 312.419.8055