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The Law Office of Joan I. Norek

        Intellectual Property

            Chicago, Illinois

                                                             w w w . n o r e k l a w . c o m  
 
 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

 

 

 

Trademarks

Trademarks Directory
About Trademarks
More on Trademarks
Why Protect a Trademark
Trademarks vs Patents
Trademark Infringement
Trademark Internet Issues
Trademark Weight
Trademark Myths
TM Searches - Basic
TM Searches - Corporate
TM Pre-filing Assessment
About TM Registrations
Registration Process Outline
TM Registrations - Standard
TM Registrations - Corporate
TM Stand. Registration Order
Naming & Branding
About Domain Names
Names as Trademarks
Slogans
Oppositions
Cancellations
Trademark Consultations
On-Line Order Searches

   

 

 


Why to Protect Your Trademark


Some of the whys:

  • to keep your clientele

  • to keep your trademark

  • to keep your business good will

  • details below

Questions to consider:

  • why did you select the trademark?

  • do you like the trademark?

  • does the trademark add value?

  • does the trademark impact the bottom line?

A trademark is a product-source or service-source identifier.  Its a brand name or logo.  Its what the people who are or might become your customers/clients remember, hopefully.

A trademark is the handle steering folks to your products, your services, your business.

If your trademark was well selected, it has that something special

  • it attracts

  • it sets the right tone

  • it is remembered

  • it is repeated.

If so, the trademark works and is one of your primary marketing and selling tools.  Lose the trademark and you lose the value and bottom-line impact.

To keep your clientele:

  • to keep them finding you when they search for the trademark

  • to keep them from following the trademark elsewhere

  • to keep them recognizing something unique in the trademark

To keep your trademark

  • protect it or lose it

  • if others use it, you can lose it

To keep your business good will

  • trademark loss leads to perception of business discontinuity

  • trashed trademarks foul your business

  • good will advantages convert to bad will disadvantages

If the trademark means nothing to your business, why protect is a good question.  If the business is succeeding, go back to the top and reread.


other topics trademark registrations, trademark oppositions, about trademarks, trademark myths, domain names, internet trademark issues

more topics - registration quick cost guide, naming and branding, trademark searches, slogans


questions, inquiries - contact the firm (all contact modes) or call 312.419.8055

 

 
       


The Law Office of Joan I. Norek
25 E. Washington Street, Suite 1400
Chicago, Illinois  60602
Tel.  312.419.8055   Fax 312.236.6686
Contact the Firm

 

Patents • Chemical Patents • Trademarks • Copyrights • Searches, Applications

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Copyright 2004 - 2014 Joan I. Norek, The Law Office of Joan I. Norek 
All rights reserved.
noreklaw, noreklaw.com and PatentAttitude are trademarks and service marks of Joan I. Norek, Chicago, Illinois.

Use of this website does not create an attorney-client relationship.  This website provides information and resources but is neither legal advice nor a substitute for the legal advice of an IP attorney.  Retentions are subject to the discretion of the firm.
This website was designed and constructed by Joan I. Norek.